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Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3
Series: Advances in Culture, Tourism and Hospitality Research v. 3
Arch G. Woodside (editor) Carol M. Megehee (editor) Alfred Ogle (editor)

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Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how...

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