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Knowledge Management in Tourism
Fayos-Sola, Eduardo- Type:
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School Shootings
Muschert, Glenn W.- Type:
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Matching titles: 1 to 15 of 18
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arch w/2 woodside
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Deep Knowledge of B2B Relationships within and Across Borders
Series: Advances in Business Marketing and Purchasing v. 20
Arch G. Woodside (editor) Roger Baxter (editor)- Format:
- Hardback
- Description:
- The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus...
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- $154.95
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Luxury Fashion and Culture
Series: Advances in Culture, Tourism and Hospitality Research v. 7
Arch G. Woodside (editor) Eunju Ko (editor) Arch G. Woodside (series editor)- Format:
- Hardback
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- Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to...
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- $124.95
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Visionary Pricing Reflections and Advances in Honor of Dan Nimer
Series: Advances in Business Marketing and Purchasing v. 19
Gerald E. Smith (editor) Arch G. Woodside (series editor)- Format:
- Hardback
- Description:
- Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years...
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Business-to-Business Marketing Management Strategies, Cases and Solutions
Series: Advances in Business Marketing and Purchasing v. 18
Mark S. Glynn (editor) Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts....
- Price:
- $144.95
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Tourism Sensemaking Strategies to Give Meaning to Experience
Series: Advances in Culture, Tourism and Hospitality Research v. 5
Arch G. Woodside (editor) Arch G. Woodside (series editor)- Format:
- Hardback
- Description:
- Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors....
- Price:
- $114.95
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Interfirm Networks Theory, Strategy, and Behavior
Series: Advances in Business Marketing and Purchasing v. 17
Roger Baxter (editor) Arch G. Woodside (editor) Arch G. Woodside (series editor)- Format:
- Hardback
- Description:
- The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes...
- Price:
- $134.95
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Case Study Research Theory, Methods and Practice
Arch Woodside (author)- Format:
- Hardback
- Description:
- Case Study Research Theory, Methods and Practice....
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- $114.95
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Business-to-business Brand Management Theory, Research, and Executive Case Study Exercises
Series: Advances in Business Marketing and Purchasing v. 15
Mark S. Glynn (editor) Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book...
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- $164.95
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Creating and Managing Superior Customer Value
Series: Advances in Business Marketing and Purchasing v. 14
Arch G. Woodside (editor) Michael Gibbert (editor) Francesca Golfetto (editor)- Format:
- Hardback
- Description:
- Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and...
- Price:
- $114.95
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Advances in Culture, Tourism and Hospitality Research
Series: Advances in Culture, Tourism and Hospitality Research v. 2
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same...
- Price:
- $104.95
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Innovation and Diffusion of Software Technology Mapping Strategies
Arch G. Woodside (author) Hugh Pattinson (author)- Format:
- Hardback
- Description:
- Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps...
- Price:
- $221.95
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Advances in Culture, Tourism and Hospitality Research
Series: Advances in Culture, Tourism and Hospitality Research v. 1
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living...
- Price:
- $116.95
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Managing Product Innovation
Series: Advances in Business Marketing and Purchasing v. 13
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer...
- Price:
- $166.95
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Evaluating Marketing Actions and Outcomes
Series: Advances in Business Marketing and Purchasing v. 12
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think...
- Price:
- $137.95
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Getting Better at Sensemaking
Series: Advances in Business Marketing and Purchasing v. 9
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do...
- Price:
- $145.95
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