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Matching titles: 1 to 15 of 17 - Search terms: arch w/2 g w/2 woodside

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Deep Knowledge of B2B Relationships within and Across Borders
Series: Advances in Business Marketing and Purchasing v. 20
Arch G. Woodside (editor) Roger Baxter (editor)

Format:

Hardback

Description:

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus...

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€121.95

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Luxury Fashion and Culture
Series: Advances in Culture, Tourism and Hospitality Research v. 7
Arch G. Woodside (editor) Eunju Ko (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to...

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€97.95

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Visionary Pricing Reflections and Advances in Honor of Dan Nimer
Series: Advances in Business Marketing and Purchasing v. 19
Gerald E. Smith (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years...

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€97.95

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Business-to-Business Marketing Management Strategies, Cases and Solutions
Series: Advances in Business Marketing and Purchasing v. 18
Mark S. Glynn (editor) Arch G. Woodside (editor)

Format:

Hardback

Description:

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts....

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€113.95

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Tourism Sensemaking Strategies to Give Meaning to Experience
Series: Advances in Culture, Tourism and Hospitality Research v. 5
Arch G. Woodside (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors....

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€89.95

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Interfirm Networks Theory, Strategy, and Behavior
Series: Advances in Business Marketing and Purchasing v. 17
Roger Baxter (editor) Arch G. Woodside (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes...

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€129.95

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Business-to-business Brand Management Theory, Research, and Executive Case Study Exercises
Series: Advances in Business Marketing and Purchasing v. 15
Mark S. Glynn (editor) Arch G. Woodside (editor)

Format:

Hardback

Description:

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book...

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€129.95

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Creating and Managing Superior Customer Value
Series: Advances in Business Marketing and Purchasing v. 14
Arch G. Woodside (editor) Michael Gibbert (editor) Francesca Golfetto (editor)

Format:

Hardback

Description:

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and...

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€93.95

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Advances in Culture, Tourism and Hospitality Research
Series: Advances in Culture, Tourism and Hospitality Research v. 2
Arch G. Woodside (editor)

Format:

Hardback

Description:

Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same...

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€86.95

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Innovation and Diffusion of Software Technology Mapping Strategies
Arch G. Woodside (author) Hugh Pattinson (author)

Format:

Hardback

Description:

Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps...

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€175.95

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Advances in Culture, Tourism and Hospitality Research
Series: Advances in Culture, Tourism and Hospitality Research v. 1
Arch G. Woodside (editor)

Format:

Hardback

Description:

Seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living...

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€91.95

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Managing Product Innovation
Series: Advances in Business Marketing and Purchasing v. 13
Arch G. Woodside (editor)

Format:

Hardback

Description:

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer...

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€135.95

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Evaluating Marketing Actions and Outcomes
Series: Advances in Business Marketing and Purchasing v. 12
Arch G. Woodside (editor)

Format:

Hardback

Description:

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think...

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€107.95

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Getting Better at Sensemaking
Series: Advances in Business Marketing and Purchasing v. 9
Arch G. Woodside (editor)

Format:

Hardback

Description:

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do...

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€114.95

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Designing Winning Products
Series: Advances in Business Marketing and Purchasing v. 10
Arch G. Woodside (editor) Timo Liukko (editor) Ari Lehtonen (editor)

Format:

Hardback

Description:

Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions...

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€117.95

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