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Marketing Strategies
New Approaches, New Techniques
Series:
Best of Long Range Planning Series - First Series
v. 2
Malcolm McDonald (editor)
Format:
Hardback
Description:
Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes...
Price:
£51.95
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Strategic Change
Building a High Performance Organization
Series:
Best of Long Range Planning Series - First Series
v. 2
Philip Sadler (editor)
Format:
Hardback
Description:
Brings together 12 articles from "Long Range Planning - The International Journal of Strategic Management" dealing with different aspects of...
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£46.95
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Research in Strategic Management and Information Technology
Series:
Research in Strategic Management & Information Technology
v. 1
N. Venkatraman (editor)
John Henderson (editor)
Format:
Hardback
Description:
Covers a variety of topics in the field of research in strategic management and information technology that include organizational fit...
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£61.95
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Strategic Groups, Strategic Moves and Performance
Herman Daems (editor)
Howard Thomas (editor)
Format:
Hardback
Description:
Provides a collection of papers, analyzing and assessing the role and value of strategic moves and groups in industry. This...
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£57.95
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Shareholder Value
Key to Corporate Development
Series:
Best of Long Range Planning Series - First Series
v. 10
Christopher J. Clarke (editor)
Format:
Hardback
Description:
Focuses on the role of shareholder value as a key tool for evaluating strategic options. By learning the lessons propounded...
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£84.95
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The Risk Ranking Technique in Decision Making
John C. Chicken (author)
Michael R. Hayns (author)
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Hardback
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