Featured Items

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  Knowledge Management in Tourism
  Fayos-Sola, Eduardo

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  School Shootings
  Muschert, Glenn W.

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  Research in Marketing

  Series: Research in Marketing v. 13
  Atul Parvatiyar (editor) Jagdish N. Sheth (editor)

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  Hardback

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  Part of a series on "Research in Marketing"....

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  Case Studies for Industrial and Business Marketing

  Series: Advances in Business Marketing and Purchasing v. 7
  Arch G. Woodside (editor)

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  Hardback

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  Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This...

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  Marketing in Asia Pacific and Beyond

  Series: Advances in International Marketing v. 7
  S. Tamer Cavusgil (volume editor)

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  Hardback

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  This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....

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  Advances in International Marketing

  Series: Advances in International Marketing v. 8
  S. Tamer Cavusgil (series editor) Tage Koed Madsen (volume editor)

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  This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....

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  Advances in Services Marketing and Management

  Series: Advances in Services Marketing & Management: Research & Practice v. 4
  Teresa A. Swartz (editor) David A. Bowen (editor) Stephen W. Brown (editor)

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  Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics...

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• Consumption in Marketizing Economies

  Series: Research in Consumer Behavior v. 7
  Russell W. Belk (volume editor) Clifford Schultz (editor) Guliz Ger (editor)

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  Hardback

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  This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is...

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  Research in Consumer Behaviour

  Series: Research in Consumer Behavior v. 6
  Janeed Arnold Costa (editor) Russell W. Belk (editor)

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  This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of...

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  Marketing Strategies for Services Globalization - Client-orientation - Deregulation

  M. M. Kostecki (editor)

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  What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type...

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  £58.95

  
  
  

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  Advances in International Marketing

  Series: Advances in International Marketing v. 4
  S. Tamer Cavusgil (volume editor)

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  Hardback

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• Research in Marketing

  Series: Research in Marketing v. 1
  Jagdish N. Sheth (volume editor)

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  Hardback

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  A work on the subject of research in marketing....

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