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Knowledge Management in Tourism
Fayos-Sola, Eduardo- Type:
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School Shootings
Muschert, Glenn W.- Type:
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Matching titles: 19 to 33 of 44
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Marketing
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Research in Consumer Behavior
Series: Research in Consumer Behavior v. 10
Russell W. Belk (editor)- Format:
- Hardback
- Description:
- Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as...
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- £68.95
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Series: Advances in International Marketing v. 16
S. Tamer Cavusgil (series editor) Carl Arthur Solberg (volume editor)- Format:
- Hardback
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- Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and...
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- £68.95
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Review of Marketing Research v. 2
Naresh Malhotra (editor)- Format:
- Hardback
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- Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8...
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- £62.95
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Managing Product Innovation
Series: Advances in Business Marketing and Purchasing v. 13
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer...
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- £91.95
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Review of Marketing Research v. 1
Series: Review of Marketing Research
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes...
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- £62.95
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Evaluating Marketing Actions and Outcomes
Series: Advances in Business Marketing and Purchasing v. 12
Arch G. Woodside (editor)- Format:
- Hardback
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- Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think...
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- £74.95
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New Directions in International Advertising Research
Series: Advances in International Marketing v. 12
S. Tamer Cavusgil (series editor) Charles R. Taylor (editor)- Format:
- Hardback
- Description:
- Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international...
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- £74.95
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Reassessing the Internationalization of the Firm
Series: Advances in International Marketing v. 11
C.N. Axinn (editor) P. Matthyssens (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
- Description:
- "Reassessing the Internationalization of the Firm"....
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- £76.95
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Getting Better at Sensemaking
Series: Advances in Business Marketing and Purchasing v. 9
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do...
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- £78.95
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Developments in Australasian Marketing
Series: Advances in International Marketing
S. Tamer Cavusgil (editor)- Format:
- Hardback
- Description:
- Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region....
- Price:
- £78.95
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Globalization, the Multinational Firm and Emerging Economies
Series: Advances in International Marketing v. 10
Attila Yaprak (editor) Hulya Tutek (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
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- £79.95
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Designing Winning Products
Series: Advances in Business Marketing and Purchasing v. 10
Arch G. Woodside (editor) Timo Liukko (editor) Ari Lehtonen (editor)- Format:
- Hardback
- Description:
- Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions...
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- £79.95
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International Marketing and Purchasing From Marketing-mix to Relationships and Networks
Series: Advances in International Marketing v. 9
S. Tamer Cavusgil (series editor) Pervez N. Ghauri (volume editor)- Format:
- Hardback
- Description:
- Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field...
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- £78.95
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Theoretical Foundations in Marketing Ethics
Series: Research in Marketing v. 15
Jagdish N. Sheth (editor) Atul Parvatiyar (editor) Scott J. Vitell (volume editor) Donald P. Robin (volume editor)- Format:
- Hardback
- Description:
- Part of a series of studies on research in marketing....
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- £75.95
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Training Exercises for Improving Sensemaking Skills With Solutions
Series: Advances in Business Marketing and Purchasing v. 8
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Offers skill-building case exercises written to improve your sensemaking abilities. This book deals with the process of improving our sensemaking...
- Price:
- £78.95
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