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Matching titles: 1 to 9 of 9
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Series: Advances in International Marketing v. 16
S. Tamer Cavusgil (series editor) Carl Arthur Solberg (volume editor)- Format:
- Hardback
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- Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and...
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New Directions in International Advertising Research
Series: Advances in International Marketing v. 12
S. Tamer Cavusgil (series editor) Charles R. Taylor (editor)- Format:
- Hardback
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- Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international...
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- £74.95
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Reassessing the Internationalization of the Firm
Series: Advances in International Marketing v. 11
C.N. Axinn (editor) P. Matthyssens (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
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- "Reassessing the Internationalization of the Firm"....
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Developments in Australasian Marketing
Series: Advances in International Marketing
S. Tamer Cavusgil (editor)- Format:
- Hardback
- Description:
- Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region....
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- £78.95
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Globalization, the Multinational Firm and Emerging Economies
Series: Advances in International Marketing v. 10
Attila Yaprak (editor) Hulya Tutek (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
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- £79.95
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International Marketing and Purchasing From Marketing-mix to Relationships and Networks
Series: Advances in International Marketing v. 9
S. Tamer Cavusgil (series editor) Pervez N. Ghauri (volume editor)- Format:
- Hardback
- Description:
- Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field...
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- £78.95
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Marketing in Asia Pacific and Beyond
Series: Advances in International Marketing v. 7
S. Tamer Cavusgil (volume editor)- Format:
- Hardback
- Description:
- This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....
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- £62.95
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Advances in International Marketing
Series: Advances in International Marketing v. 8
S. Tamer Cavusgil (series editor) Tage Koed Madsen (volume editor)- Format:
- Hardback
- Description:
- This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....
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- £62.95
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Advances in International Marketing
Series: Advances in International Marketing v. 4
S. Tamer Cavusgil (volume editor)- Format:
- Hardback
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- £62.95
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