New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students' social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and, using social networking sites during the career management process, for social research and studying abroad.
1.New Directions in Teaching Technologies: Introduction to Educating Educators with Social Media, Laura A. Wankel, Seton Hall University, Charles Wankel, St. John's University PART I: Social Media and Enrollment Management 2.Hybrid Engagement: How Facebook Helps and Hinders Students' Social Integration, Bree McEwan, Western Illinois University 3.Social Media for Social Research: Applications for Higher Education Communications, Nicolle Merrill, GlobalCampus 4.Social Media Use by Enrollment Management, Phillip Griffiths & Anthony Wall, University of Ulster PART II: Social Media in Advising and Mentoring 5.Second Life: The Future of Education is Here Today, P. Charles Livermore, St. John's University 6.Mentoring 2.0: High-Tech/High-Touch Approaches to Foster Student Support and Development in Higher Education, Melanie Booth, Marylhurst University, Arthur Esposito, Virginia Commonwealth University 7.Learning Together: Using Social Media to Foster Collaboration in Higher Education, Neil Ford, Melissa Bowden, & Jill Beard, Bournemouth University 8.Using Social Media in Study Abroad, Penny Schouten, NAFSA 9.Using Social Networking Sites during the Career Management Process Nancy Richmond, MIT, Beth Rochefort, Northeastern University, Leslie Hitch, Northeastern University & Swinburne University PART III: Social Media and Public Relations 10.Amplification and Analysis of Academic Events through Social Media: A Case Study of the 2009 Beyond the Repository Fringe Event Nicola Osborne, University of Edinburgh 11.Connecting Fans and Sports More Intensively through Social Media Karen Weaver, Penn State PART IV: Social Media and Alumni Relations 12.Engaging Alumni and Prospective Students through Social Media Eric Kowalik, University of California 13.Am I Invited? Social Media and Alumni Relations, Heather Makrez, University of Massachusetts Lowell 14.Twitter in Higher Education: From Application to Alumni Relations Jon Hussey, American University