This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issues, and aims to advance the frontiers of knowledge in this fast developing field.
The series deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doing business in different regions and future trends. Work on competition, the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners also fall within its brief.
This series provides high-quality, relevant articles that give comprehensive analysis and empirical findings in all aspects of financial planning, analysis and forcasting. It creates a global forum for discussion and debate of key issues in these fields.
Coverage includes, but is not restricted to:
Pervez N. Ghauri
King's College London, UK