Emerald Studies in Alternativity and Marginalization

Series Editors

Samantha Holland, Senior Research Fellow at Leeds Beckett University, UK
Karl Spracklen, Professor of Leisure Studies at Leeds Beckett University, UK


There is growing interest in work on transgression, liminality, and sub-cultural capital within Cultural Studies, Sociology and the Social Sciencesmore broadly. However, there is a lack of understanding of the problem of alternativity: what it means to be alternative in culture and society in modernity, what alterative looks like, is often left unexplored. The alternative is either assumed un-problematically, or stands in for some other form of social and cultural exclusion.

Alternativity delineates those spaces, scenes, cub-cultures, objects and practices in modern society that are considered to be actively designed to be counter or resistive to mainstream popular culture.Alternativity is associated with marginalisation, both actively pursued by individuals, and imposed on individuals and sub-cultures. Alternativity was originally represented and constructed through acts of transgression and through shared sub-cultural capital. In contemporary society, alternative music scenes such as heavy metal, goth and punk have spread around the world; and alternative fashions and embodiment practices are now adopted by footballers and fashion models. The nature of alternativity as a communicative lifeworld is now questioned in an age of globalisation and hyper-commodification.

Thisbook series provides a stimulus to new research and new theorizing on alternativity and marginalisation. It offers a focus for scholars interested in sociological and cultural research that expands our understanding of the ontological status of spaces, scenes, sub-cultures, objects and practices defined as alternative, liminal or transgressive. In turn, the book series enables scholars to theorize about the status of the alternative in contemporary culture and society.

Topicsmay include, but are not limited to, the following:
- Neo-Folk and goth scenes in Russia
- Body modification and alternative fashion
- Transgender and alternativity
- Posthumanism and alternativity
- The globalisation of tattoos and piercing
- Alternativity, digital cultures and social media
- Alternativity in film and television
- Alternative aesthetics and ontology

Submit your proposal

If you would like to submit a proposal or discussideas, please contact the Publisher,Philippa Grand (pgrand@emeraldinsight.com).

All titles in the series