John F. Sherry, Jr. and Russell Belk, "Introduction"Theory/Agency1. Eric Arnould and Craig Thompson, "Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy"2. Marie-Agnes Parmentier and Eileen Fischer, "Working to Consume the Model Life: Consumer Agency under Scarcity"3. Shona Bettany, "The Material-Semiotics of Consumption OR Where (and What) Are The Objects In Consumer Culture Theory?"Festivity4. John D. Branch, "Postmodern Consumption and the High-Fidelity Audio Microculture"5. E. Taclu Yazucuodlu and A. Fuat Firat, "Glocal Rock Festivals as Mirrors Into the Future of Culture(s)"6. John F. Sherry, Jr. and Robert V. Kozinets, "Comedy of the Commons: Nomadic Spirituality and the Burning Man Festival"Globality7. Kevin Browne, "Consuming the Dead: Waiting for Blessings in a Javanese Cemetery"8. Jenny Mish, "Heavy Burden of Identity: India, Food, Globalization, and Women"9. Katherine Sredl, "Consumption and Class During and After State Socialism"Identity10. Carolyn Costley, Lorraine Friend, Emily Meese, Carl Ebbers, and Li-Jen Wang, "Happiness, Consumption, and Being,"11. Elizabeth C. Hirschman and Donald Panther-Yates, "Suddenly Melungeon! Reconstructing Consumer Identity Across the Color Line"12. Kelly Tian and Craig Thompson, "Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage"Artistry13. Clinton D. Lanier, Jr. and Hope Jensen Schau, "Culture and Co-Creation: Exploring Consumers Inspirations and Aspirations for Writing and Posting On-Line Fan Fiction"14. Simo (M.) Zolfagharian and Ann T. Jordan, "Multiracial Identity and Art Consumption"Community15. Anat Toder Alon and Frederic F. Brunel, "Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions"16. Cele Otnes and Eliana N. Shapiro, "How Brand Collecting Shapes Consumers Brand Meanings"17. Nil Ozcaglar-Toulouse, "Living for Ethics: Responsible Consumption in Everyday Life"Poetry18. Eugene Halton, "You are Getting Sleepy"19. John Schouten, "SFO"20. John F. Sherry, Jr., "Philosophers Thwart Bag"21. George F. Zinkhan, "On THE CIRCLE OF CONSUMPTION"