New Perspectives in Luxury Branding


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Product Details
Format:
Paperback
ISBN:
9781785608636
Published:
29 Oct 2015
Publisher:
Emerald Group Publishing Limited
Dimensions:
224 pages - 165 x 240 x 12mm
Series:
Emerald Gems
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

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