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Growing Complexity of the Global Marketplace Vol: 2


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Product Details
Format:
Hardback
ISBN:
9781559386227
Published:
14 May 1996
Publisher:
Emerald Group Publishing Limited
Dimensions:
256 pages - 150 x 230 x 16mm
Series:
International Research in the Business Disciplines

Categories:

This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.
Part I Revisiting some research models. Part II Analyzing some selected managerial behaviours. Part III Consumerism in the global marketplace. Part IV Some more exploration of Japanese business practices. Part V Enlarging the European perspective. Part VI Applying military concepts to corporate strategy.

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