Genes, Climate, and Consumption Culture: Connecting the Dots

Jagdish N. Sheth
Emory University, USA

List price $56.00 Add to basket
Product Details
31 Aug 2017
Emerald Publishing Limited
272 pages - 129 x 198mm
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
Introduction: Climate and the History of Man 
1, We Are What We Eat 
2, What to Wear? 
3, A Roof Overhead  
4, Your time or Mine?  
5, Individualism and Collectivism 
6, Embrace of Technology and Dominion over Nature 

You might also be interested in..

« Back