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Entrepreneurial Marketing: Global Perspectives


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Product Details
Format:
Hardback
ISBN:
9781781907863
Published:
05 Jul 2013
Publisher:
Emerald Group Publishing Limited
Dimensions:
320 pages - 174 x 246 x 25mm

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This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

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