Deep Knowledge of B2B Relationships Within and Across Borders Vol: 20


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Product Details
Format:
Hardback
ISBN:
9781781908587
Published:
10 Jul 2013
Publisher:
Emerald Group Publishing Limited
Dimensions:
380 pages - 152 x 229 x 36mm
Series:
Advances in Business Marketing and Purchasing

Categories:

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. As the titles of the five papers imply, reading the volume provides deep insights into the specifics of how high performing three-plus B2B relationships influences these three major objectives of the firm: National Cultures? Impacts on Western Industrial Buyer-Seller Relational Process Models; Developing Guanxi Relations; Industrial Buyer-Seller Relations in a Chinese Context; Adaptation in Business Contexts; Working Triadic Relationships; How Do Managers See It? Capturing Practitioner Theories via Network Pictures.
List of Contributors. Preface. The Impact of National Culture on Western Industrial Buyer-Seller Relational Process Models. Developing Guanxi Relations. The Development of Industrial Buyer-Seller Relations in a Chinese Context. Adaptation in Business Contexts: Working Triadic Relationships. How do Managers See it? Capturing Practitioner Theories via Network Pictures. Deep Knowledge of B2B Relationships Within and Across Borders. Advances in Business Marketing & Purchasing. Deep Knowledge of B2B Relationships Within and Across Borders. Copyright page.

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