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Advances in Services Marketing and Management


Product Details
Format:
Hardback
ISBN:
9781559387262
Published:
01 Jun 1994
Publisher:
Emerald Group Publishing Limited
Dimensions:
310 pages - 152 x 229mm
Series:
Advances in Services Marketing and Management

Categories:

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
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