This book for managers and marketers observes that the traditional paradigm of business is outdated, especially when dealing with the impact of digital technology and new forms of marketing on emerging markets in Eastern Europe. Forces and new technologies examined include guerilla marketing, crowdsourcing, virtual organizations, and ambient media. The book provides a four-part framework for understanding and comparing the results of companies competing in developed and emerging markets, looking at aspects such as operational efficiency and organizational culture. Case of Amazon, Ideo, EuroDisney, Facebook, Wiosna, Redan, Sphinx, and other companies share experiences in operating in Eastern European markets. The reader-friendly layout offers bullets, lists, and frequent subheads. Distributed in North America by Turpin Distribution.