The Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

Brian Reich
Strategist and writer, USA

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Product Details
24 Mar 2017
Emerald Publishing Limited
272 pages - 152 x 229mm
Imagination provides a window into the world of what is possible helping us to navigate in times of uncertainty and come up with new ideas. Everyone has an imagination but most do not use our imaginations to their fullest potential or apply our imaginations to the challenges that we face. Our most important ideas and biggest ambitions never turn in to reality. In this timely new book, Brian Reich shows us that imagination is one of the most powerful forces in shaping and motivating behaviour to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents in every sector of our society harness the power of their imaginations to achieve their goals. He outlines how the best leaders also show others how to use their imaginations to expand their individual and collective potential. The Imagination Gap helps leaders in every sector apply their imaginations to explore new, creative approaches to help them survive and thrive. The book features in-depth interviews and examples from a range of industries and settings with guidance and steps on how to stop thinking the way you “should” and start making extraordinary things happen.
1. What Is Imagination? 2. The Imagination Gap 3. The Knowledge and Leadership Crises 4. Closing the Gap 5. Imagination and Language (Framing, Expectations) 6. Imagination and Decision-Making (Information, Experiences, Stuff) 7. Imagination and Expectation (Beliefs and Behaviors) 8. Imagination and Structures (Rules and Standards) 9. All Hands on Deck 10. Smart(er) Data 11. A Different Kind of F-Word 12. Big Ideas and Big Questions Index
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, and political organizations. He is also an award-winning author, prominent writer, and keynote speaker. Brian’s research and views regarding the impact of media and technology on society have been published in the New York Times, Fast Company, Fortune, TechCrunch, Stanford Social Innovation Review, Vice, Wired, AdAge, the Chronicle of Philanthropy, and more. He has delivered analysis of digital, media, political, and other trends on NPR and Fox News and been an expert contributor for Fast Company as well. He is the author of two other books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience.
Reich, a strategist and writer for executive leaders at various organizations, argues that people aren't using their imagination enough and explains the role it plays in personal and professional life. He draws on interviews with scientists, entrepreneurs, organizational leaders, subject matter experts and practitioners, actors, filmmakers, comedians, inventors, and others, as well as media coverage, research, and his personal experiences, to describe how to close the imagination gap and create changes in behavior to expand the use of imagination. He explains the history and science behind imagination and how it works; the imagination gap and how to apply imagination; how lack of knowledge and the absence of leadership affects imagination; strategies for closing the gap; new ways of taking about issues and challenges to spark new uses of imagination; how using and applying imagination impacts decision making, beliefs and behaviors, individual and collective potential, and structures and rules; how a “war room” style approach encourages the use and application of imagination; the value of data using imagination as a driver for how to be smarter about the connected society; failure and imagination; and big ideas and questions related to imagination.

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