The Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

Brian Reich
Strategist and writer, USA

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Product Details
24 Mar 2017
Emerald Publishing Limited
272 pages - 152 x 229mm
Imagination provides a window into the world of what is possible helping us to navigate in times of uncertainty and come up with new ideas. Everyone has an imagination but most do not use our imaginations to their fullest potential or apply our imaginations to the challenges that we face. Our most important ideas and biggest ambitions never turn in to reality. In this timely new book, Brian Reich shows us that imagination is one of the most powerful forces in shaping and motivating behaviour to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents in every sector of our society harness the power of their imaginations to achieve their goals. He outlines how the best leaders also show others how to use their imaginations to expand their individual and collective potential. The Imagination Gap helps leaders in every sector apply their imaginations to explore new, creative approaches to help them survive and thrive. The book features in-depth interviews and examples from a range of industries and settings with guidance and steps on how to stop thinking the way you “should” and start making extraordinary things happen.
1. What Is Imagination? 2. The Imagination Gap 3. The Knowledge and Leadership Crises 4. Closing the Gap 5. Imagination and Language (Framing, Expectations) 6. Imagination and Decision-Making (Information, Experiences, Stuff) 7. Imagination and Expectation (Beliefs and Behaviors) 8. Imagination and Structures (Rules and Standards) 9. All Hands on Deck 10. Smart(er) Data 11. A Different Kind of F-Word 12. Big Ideas and Big Questions Index
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, and political organizations. He is also an award-winning author, prominent writer, and keynote speaker. Brian’s research and views regarding the impact of media and technology on society have been published in the New York Times, Fast Company, Fortune, TechCrunch, Stanford Social Innovation Review, Vice, Wired, AdAge, the Chronicle of Philanthropy, and more. He has delivered analysis of digital, media, political, and other trends on NPR and Fox News and been an expert contributor for Fast Company as well. He is the author of two other books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience.

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