Internet+ and Electronic Business in China: Innovation and Applications

Qiongwei Ye
Yunnan University of Finance and Economics, China

Baojun Ma
Beijing University of Posts and Telecommunications, China


List price $135.00 Add to basket
Product Details
Format:
Hardback
ISBN:
9781787431164
Published:
12 Dec 2017
Publisher:
Emerald Publishing Limited
Dimensions:
584 pages - 152 x 229mm
Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into fourdistinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.
Preface

Part I: Theoretical Foundation of E-Business
Chapter One: Connotations of E-Business
Chapter Two: E-Business Models
Chapter Three: E-Business Intelligence
Chapter Four: E-Business Logistics

Part II: Internet+ E-Business Model Innovations
Chapter Five: Internet+ Agriculture
Chapter Six: Social Business 
Chapter Seven: O2O         
Chapter Eight: Internet Financing        
     
Part III: E-Business Platform Applications
Chapter Nine: Bilateral Markets
Chapter Ten: E-Business Platform Information Search Services 
Chapter Eleven: Diversity Assessment of E-Business Platform Information Search Services
Chapter Twelve: Extraction of Diverse E-Business Platform Information Search Services
Chapter Thirteen: Emotional Analysis of Online Reviews on E-Business Platforms
Chapter Fourteen: Semantic Searches of Online Reviews on E-Business Platforms

Part IV: Internet+ E-Business Projects
Chapter Fifteen: Internet+ Resource Enterprises
Chapter Sixteen: Mobile Internet
Chapter Seventeen: The Business Intelligence System Based on Big Data
Chapter Eighteen: The Social Campus Witkey System

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