Case Study Research: Core Skills in Using 15 Genres

Arch G. Woodside
Boston College, USA

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Product Details
16 Dec 2016
Emerald Group Publishing Limited
552 pages - 152 x 229 x 28mm
Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from a number of disciplines providing a strong rationale for adopting case study research methods alone or in mixed-methods. This fully revised and updated second edition employs a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.
Preface 1. Building Theory from Case Study Research 2. Bridging the Chasm between Survey and Case Study Research 3. Storytelling Theory and Research 4. Creating Visual Narrative Art for Decoding Stories 5. Subjective and Confirmatory Personal Introspection 6. Overcoming the Illusion of Conscious Will and Self-Fabrication 7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self 8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies 9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk 10. Exchange (Talk) Behavior in Natural Settings: An Exposition of Variable Based Analysis of Case Study - Arch G. Woodside and James L. Taylor 207 11. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships 12. Case Study Research on Means-End Laddering Chains 13. Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories 14. Applying the Long Interview in Case Study Research 15. Tipping-Point Modeling in Case Study Research 16. Participant Observation Research in Organizational Behavior 17. Systems Thinking and System Dynamics Modeling 18. Visualizing Matching Generalizing: Case Identification Hypotheses and Case-Level Data Analysis 19. Fuzzy Set Social Science and Qualitative Comparative Analysis 20. Constructing Cased-Based Macro Models: Cultures' Consequences on Entrepreneurship, Innovation, and Quality-of-Life - Arch G. Woodside, Pedro Mir Bernal and Alicia Coduras 433 21. Conclusions: Principles for Doing Case Study Research References Subject Index
Vicki Ross, Northern Arizona University, Flagstaff, AZ, USA Elaine Chan, University of Nebraska-Lincoln, Lincoln, NE, USA Dixie K. Keyes, Arkansas State University, Jonesboro, AR, USA
This reference and guide for students, researchers, and scholars presents case-based theory, method, and applications and offers guidelines for conducting case study research in 15 genres, including participant observation research, ethnographic decision-tree modeling, the historical method, conversational analysis, and the forced metaphor elicitation technique. The closing chapter offers 12 principles to implement in real-life contexts. B&w photos, charts, and process diagrams are included. This second edition contains three new chapters on exchange (talk) behavior in natural settings, visualizing-matching-generalizing, and constructing case-based macro models. Distributed in North America by Turpin Distribution.

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