This reference and guide for students, researchers, and scholars presents case-based theory, method, and applications and offers guidelines for conducting case study research in 15 genres, including participant observation research, ethnographic decision-tree modeling, the historical method, conversational analysis, and the forced metaphor elicitation technique. The closing chapter offers 12 principles to implement in real-life contexts. B&w photos, charts, and process diagrams are included. This second edition contains three new chapters on exchange (talk) behavior in natural settings, visualizing-matching-generalizing, and constructing case-based macro models. Distributed in North America by Turpin Distribution.