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Matching titles: 1 to 12 of 12 - Search terms: advances in business marketing purchasing

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Deep Knowledge of B2B Relationships within and Across Borders
Series: Advances in Business Marketing and Purchasing v. 20
Arch G. Woodside (editor) Roger Baxter (editor)

Format:

Hardback

Description:

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus...

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£82.95

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Visionary Pricing Reflections and Advances in Honor of Dan Nimer
Series: Advances in Business Marketing and Purchasing v. 19
Gerald E. Smith (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years...

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£67.95

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Business-to-Business Marketing Management Strategies, Cases and Solutions
Series: Advances in Business Marketing and Purchasing v. 18
Mark S. Glynn (editor) Arch G. Woodside (editor)

Format:

Hardback

Description:

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts....

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£77.95

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Interfirm Networks Theory, Strategy, and Behavior
Series: Advances in Business Marketing and Purchasing v. 17
Roger Baxter (editor) Arch G. Woodside (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes...

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£87.95

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Business-to-business Brand Management Theory, Research, and Executive Case Study Exercises
Series: Advances in Business Marketing and Purchasing v. 15
Mark S. Glynn (editor) Arch G. Woodside (editor)

Format:

Hardback

Description:

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book...

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£84.95

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Creating and Managing Superior Customer Value
Series: Advances in Business Marketing and Purchasing v. 14
Arch G. Woodside (editor) Michael Gibbert (editor) Francesca Golfetto (editor)

Format:

Hardback

Description:

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and...

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£62.95

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Managing Product Innovation
Series: Advances in Business Marketing and Purchasing v. 13
Arch G. Woodside (editor)

Format:

Hardback

Description:

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer...

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£91.95

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Evaluating Marketing Actions and Outcomes
Series: Advances in Business Marketing and Purchasing v. 12
Arch G. Woodside (editor)

Format:

Hardback

Description:

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think...

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£74.95

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Getting Better at Sensemaking
Series: Advances in Business Marketing and Purchasing v. 9
Arch G. Woodside (editor)

Format:

Hardback

Description:

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do...

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£78.95

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Designing Winning Products
Series: Advances in Business Marketing and Purchasing v. 10
Arch G. Woodside (editor) Timo Liukko (editor) Ari Lehtonen (editor)

Format:

Hardback

Description:

Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions...

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£79.95

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Training Exercises for Improving Sensemaking Skills With Solutions
Series: Advances in Business Marketing and Purchasing v. 8
Arch G. Woodside (editor)

Format:

Hardback

Description:

Offers skill-building case exercises written to improve your sensemaking abilities. This book deals with the process of improving our sensemaking...

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£78.95

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Case Studies for Industrial and Business Marketing
Series: Advances in Business Marketing and Purchasing v. 7
Arch G. Woodside (editor)

Format:

Hardback

Description:

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This...

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£62.95

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