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Knowledge Management in Tourism
Fayos-Sola, Eduardo- Type:
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Matching titles: 4 to 18 of 44
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Marketing
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Interfirm Networks Theory, Strategy, and Behavior
Series: Advances in Business Marketing and Purchasing v. 17
Roger Baxter (editor) Arch G. Woodside (editor) Arch G. Woodside (series editor)- Format:
- Hardback
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- The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes...
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- £87.95
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Review of Marketing Research Volume 8 Special Issue - Marketing Legends
Series: Review of Marketing Research v. 8
Naresh Malhotra (editor) Naresh Malhotra (series editor)- Format:
- Hardback
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- This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their...
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- £67.95
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International Marketing Emerging Markets
Series: Advances in International Marketing v. 21
Shaoming Zou (editor) Huifen Fu (editor) Shaoming Zou (series editor)- Format:
- Hardback
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- Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments...
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Review of Marketing Research
Series: Review of Marketing Research v. 7
Naresh Malhotra (editor) Naresh Malhotra (series editor)- Format:
- Hardback
- Description:
- This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and...
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- £62.95
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Research in Consumer Behavior Vol. 12
Series: Research in Consumer Behavior v. 12
Russell W. Belk (editor) Russell W. Belk (series editor)- Format:
- Hardback
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- Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury...
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- £72.95
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Review of Marketing Research
Series: Review of Marketing Research v. 6
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies....
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- £59.95
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Business-to-business Brand Management Theory, Research, and Executive Case Study Exercises
Series: Advances in Business Marketing and Purchasing v. 15
Mark S. Glynn (editor) Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book...
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- £84.95
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New Challenges to International Marketing
Series: Advances in International Marketing v. 20
Tamer Cavusgil (author) Rudolf R. Sinkovics (author) Pervez N. Ghauri (author)- Format:
- Hardback
- Description:
- Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international...
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- £79.95
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Michigan State University Contributions to International Business and Innovation
Series: Advances in International Marketing v. 19
Tamer Cavusgil (author)- Format:
- Hardback
- Description:
- Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the...
- Price:
- £64.95
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Review of Marketing Research v. 5
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines...
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- £62.95
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Creating and Managing Superior Customer Value
Series: Advances in Business Marketing and Purchasing v. 14
Arch G. Woodside (editor) Michael Gibbert (editor) Francesca Golfetto (editor)- Format:
- Hardback
- Description:
- Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and...
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- £62.95
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Review of Marketing Research v.4
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous...
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- £62.95
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Consumer Culture Theory
Series: Research in Consumer Behavior v. 11
John F. Sherry, Jr. (editor) Russell W. Belk (editor)- Format:
- Hardback
- Description:
- "Consumer Culture Theory"....
- Price:
- £87.95
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Review of Marketing Research v. 3
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars....
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- £62.95
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International Marketing Research Opportunities and Challenges in the 21st Century
Series: Advances in International Marketing v. 17
Alex Rialp (editor) Josep Rialp (editor)- Format:
- Hardback
- Description:
- Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines...
- Price:
- £65.95
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