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Research in Consumer Behavior Volume 14
Series: Research in Consumer Behavior v. 14
Russell W. Belk (editor) Linda Scott (editor) Soren Askegaard (editor) Russell W. Belk (series editor)

Format:

Hardback

Description:

This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to...

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£72.95

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Visionary Pricing Reflections and Advances in Honor of Dan Nimer
Series: Advances in Business Marketing and Purchasing v. 19
Gerald E. Smith (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years...

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£67.95

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Measurement and Research Methods in International Marketing
Series: Advances in International Marketing v. 22
Marko Sarstedt (editor) Manfred Schwaiger (editor) Charles R. Taylor (editor) Shaoming Zou (series editor)

Format:

Hardback

Description:

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of...

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£62.95

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Interfirm Networks Theory, Strategy, and Behavior
Series: Advances in Business Marketing and Purchasing v. 17
Roger Baxter (editor) Arch G. Woodside (editor) Arch G. Woodside (series editor)

Format:

Hardback

Description:

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes...

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£87.95

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Review of Marketing Research Volume 8 Special Issue - Marketing Legends
Series: Review of Marketing Research v. 8
Naresh Malhotra (editor) Naresh Malhotra (series editor)

Format:

Hardback

Description:

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their...

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£67.95

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International Marketing Emerging Markets
Series: Advances in International Marketing v. 21
Shaoming Zou (editor) Huifen Fu (editor) Shaoming Zou (series editor)

Format:

Hardback

Description:

Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments...

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£67.95

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Review of Marketing Research
Series: Review of Marketing Research v. 7
Naresh Malhotra (editor) Naresh Malhotra (series editor)

Format:

Hardback

Description:

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and...

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£62.95

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Research in Consumer Behavior Vol. 12
Series: Research in Consumer Behavior v. 12
Russell W. Belk (editor) Russell W. Belk (series editor)

Format:

Hardback

Description:

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury...

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£72.95

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Review of Marketing Research
Series: Review of Marketing Research v. 6
Naresh Malhotra (editor)

Format:

Hardback

Description:

Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies....

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£59.95

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Business-to-business Brand Management Theory, Research, and Executive Case Study Exercises
Series: Advances in Business Marketing and Purchasing v. 15
Mark S. Glynn (editor) Arch G. Woodside (editor)

Format:

Hardback

Description:

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book...

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£84.95

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New Challenges to International Marketing
Series: Advances in International Marketing v. 20
Tamer Cavusgil (author) Rudolf R. Sinkovics (author) Pervez N. Ghauri (author)

Format:

Hardback

Description:

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international...

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£79.95

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Michigan State University Contributions to International Business and Innovation
Series: Advances in International Marketing v. 19
Tamer Cavusgil (author)

Format:

Hardback

Description:

Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the...

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£64.95

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Review of Marketing Research v. 5
Naresh Malhotra (editor)

Format:

Hardback

Description:

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines...

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£62.95

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Creating and Managing Superior Customer Value
Series: Advances in Business Marketing and Purchasing v. 14
Arch G. Woodside (editor) Michael Gibbert (editor) Francesca Golfetto (editor)

Format:

Hardback

Description:

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and...

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£62.95

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Review of Marketing Research v.4
Naresh Malhotra (editor)

Format:

Hardback

Description:

Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous...

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£62.95

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