This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to...
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected...
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury...
This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is...