Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Acculturation of Hispanic College Students Sandra K. Smith Speck, Mark Peyrot, and Jennifer Gillis Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective Andrei Mikhailitchenko and Thomas W. Whipple Inscribing the Personal Myth: The Role of Tattoos in Identification Anne M. Velliquette, Jeff B. Murray, and Deborah J. Evers Consumer Socialization Revisited Karin M. Ekstrom Metaphors of Self, Self-communication and Self-gifts in Interdependent Cultures: Narratives from Hong Kong Annamma Joy, Michael Hui, Tsong-Sung Chan, and Geng Cui Exploring How Role-Identity Development Stage Moderates Person-Possession Relations Susan Schultz Kleine, Robert E. Kleine, III, and Debra A. Laverie The Role of Attribute Order and Number Effects in Consumers Multiattribute Preferential Decisions L. P. Douglas Tseng and Yuan-shuh Lii An Experimental Study of Consumers Self-Reports of their Information Acquisition Processes Alhassan G. Abdul-Muhimin On the Symbolic Meanings of Souvenirs for Children Stacy Menzel Baker, Susan Schultz Kleine, and Heather E. Bowen