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Advances in Services Marketing and Management



Book details for Advances in Services Marketing and Management
Advances in Services Marketing & Management: Research & Practice v. 6

David E. Bowen (editor), Dawn Iacobucci (editor), Teresa A. Swartz (editor),

Hardback, 234 x 156 x 17mm , 290 pp, black & white illustrations

 12 May 1997

 JAI Press Inc.

 9780762301768

 £62.95

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Synopsis

Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.