Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory.As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform.Collectively they should enlighten, inspire, and empower further research in the CCT spirit. It is international in scope. It provides a qualitative and quantitative approach to consumer behavior research.
John F. Sherry, Jr. and Russell Belk, "Introduction"Theory/Agency1. Eric Arnould and Craig Thompson, "Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy"2. Marie-Agnes Parmentier and Eileen Fischer, "Working to Consume the Model Life: Consumer Agency under Scarcity"3. Shona Bettany, "The Material-Semiotics of Consumption OR Where (and What) Are The Objects In Consumer Culture Theory?"Festivity4. John D. Branch, "Postmodern Consumption and the High-Fidelity Audio Microculture"5. E. Taclu Yazucuodlu and A. Fuat Firat, "Glocal Rock Festivals as Mirrors Into the Future of Culture(s)"6. John F. Sherry, Jr. and Robert V. Kozinets, "Comedy of the Commons: Nomadic Spirituality and the Burning Man Festival"Globality7. Kevin Browne, "Consuming the Dead: Waiting for Blessings in a Javanese Cemetery"8. Jenny Mish, "Heavy Burden of Identity: India, Food, Globalization, and Women"9. Katherine Sredl, "Consumption and Class During and After State Socialism"Identity10. Carolyn Costley, Lorraine Friend, Emily Meese, Carl Ebbers, and Li-Jen Wang, "Happiness, Consumption, and Being,"11. Elizabeth C. Hirschman and Donald Panther-Yates, "Suddenly Melungeon! Reconstructing Consumer Identity Across the Color Line"12. Kelly Tian and Craig Thompson, "Reaping Identity Meanings from an Agrarian Past: Southern Harvesters of Commercially Cultivated Regional Heritage"Artistry13. Clinton D. Lanier, Jr. and Hope Jensen Schau, "Culture and Co-Creation: Exploring Consumers Inspirations and Aspirations for Writing and Posting On-Line Fan Fiction"14. Simo (M.) Zolfagharian and Ann T. Jordan, "Multiracial Identity and Art Consumption"Community15. Anat Toder Alon and Frederic F. Brunel, "Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions"16. Cele Otnes and Eliana N. Shapiro, "How Brand Collecting Shapes Consumers Brand Meanings"17. Nil Ozcaglar-Toulouse, "Living for Ethics: Responsible Consumption in Everyday Life"Poetry18. Eugene Halton, "You are Getting Sleepy"19. John Schouten, "SFO"20. John F. Sherry, Jr., "Philosophers Thwart Bag"21. George F. Zinkhan, "On THE CIRCLE OF CONSUMPTION"